Apple is not passing on the costs of its climate goals to consumers, according to Apple Vice President Lisa Jackson. She stated in an interview with Reuters Editor-in-Chief Alessandra Galloni that they don’t factor in a premium to take care of the work they’re doing. This was said at the Reuters NEXT conference in New York. Apple, with a roughly $2.8 trillion market capitalization, which makes it the world’s most valuable publicly traded company, wants to show a way forward that can apply to other businesses. Apple CEO Tim Cook has set the tone, according to Jackson. Apple has been aggressive among large U.S. companies in advocating for stricter public environmental policies. In September, it endorsed legislation in California to require companies to report on their greenhouse gas emissions, even though trade groups in the state opposed the idea that recently became law.